Bionic Retail is a fusion of technological and human capability, making retail better… faster… stronger.

Bionic Retail

A new retail species is emerging from the chaos of innovation, a fusion of technological and human capability, making retail better… faster… stronger. Bionic Retail.
But as retail evolves into the future, there is a problem: The pace of change outside organizations is growing faster than within… creating a growing gap. A gap between how we believe the world is and how it actually is. A gap between the processes, practices, and culture that has made retail successful in the past, and what’s required in the time ahead. And a growing gap between shopper expectations and the traditional store.
As we pass the inflection point on the exponential growth curve of technology, retailers can harness accelerating innovation to create the future of retail… or choose to remain on the path to retail purgatory. But an inspired vision alone is potential. There are decisions to be made and work to be done to create the flywheel to the future.
Shedding constraining beliefs and practices must be combined with an ongoing view into new and future technology developments. And those synthesized into an evolving vision for retail’s future.
So you have a decision to make: Will you purposefully decide to change paths to the bionic future, or remain on the path to retail purgatory?

About the Author

Gary Hawkins has been described as a visionary and retail industry treasure, whose deep knowledge of the industry combines with operational experience and technology savvy to provide a perspective that is completely unique.

Hawkins leverages his expansive industry view, and early insight to disruptive technology, as a sought-after keynote speaker at conferences in the U.S. and around the world. Hawkins is the author of Building the Customer Specific Retail Enterprise, Customer Intelligence, Retail in the Age of ‘I’, and Bionic Retail™, along with myriad articles and white papers. Hawkins lives in Colorado with his wife Heather, and Remington, their Bernese Mountain dog.

User Reviews

Another excellent book from Gary Hawkins. “Bionic Retail” is a MUST READ for today’s grocery industry leaders at all levels.  It clearly articulates what is happening in today’s world with impactful examples from the grocery industry of yesterday to today. After reading “Bionic Retail” I have a much clearer understanding of the speed of change and the danger of “doing nothing” or worse, “doing what we have  always DONE.

Mike Stigers


Wakefern Food Corporation

Gary Hawkins has been at a leading voice in the world of retail technology and, with Bionic Retail, Gary is sharing his expertise with retailers at a critical moment in time when technology is changing business faster than we can adapt. This book is a must-read for any retailer, or business leader, looking to develop a customer-focused strategy to prepare themselves for the exponential world into which we are entering.

Karthik Easwar

Associate Teaching Professor of Marketing

McDonough School of Business, Georgetown University

In his latest book, Gary Hawkins leverages his extensive experience to provide unique insights on how tech driven disruption is shaking up the retail sector. A very useful read for retailers and other commentators alike, in fact for anyone thinking about how newer technologies eg generative AI, will impact retail. Now more than ever retailers need to embrace change and transformation, and this book will help them on that journey.

Richard Chamberlain

Managing Director | General Retail

RBC Capital Markets

More Books from Gary

Building the Customer Specific Retail Enterprise

Retail in the Age of i: A New Worldview for the Retail Industry

Customer Intelligence